Air Peace and Innoson Vehicle Manufacturing Announced as Gulder Ultimate Search 2021 Partners

The Nigerian Breweries Plc who are the organizers of Gulder Ultimate Search 2021 have announced a collaboration with Chief Allen Onyema’s Air Peace, the leading Nigerian airline  and Chief Innocent Ifediaso Chukwuma’s Innoson Vehicle Manufacturing (IVM), an indigenous automobile company  for the 12th season of their survival reality show, Gulder Ultimate Search 2021.


This unique collaboration will see these two Nigerian brands join forces with Gulder Ultimate Search to reward the winner and contestants with exciting prizes when the show which premiered in 2004 returns to the screens in October 2021 for the 12th season.

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The Marketing Director of Nigerian Breweries, Emmanuel Oriakhi, said: “We are so thrilled to have these two great Nigerian brands supporting Gulder Ultimate Search. And we look forward to the hugely exciting opportunities the partnership will present to contestants and viewers of the show.” The partnership announcement follows the unveiling of GUS-12 contestants on Sunday, September 26, 2021.

“We’re so excited to be partnering with such an iconic show. Through this partnership, we will support the tenacity, and resilient spirit of young Nigerians who have shown to always find a way out of any difficult challenge life throws at them. It is our way of cheering Nigerian youths on to success,” Chairman, CEO, and founder of Air Peace, Barr. Allen Onyema, said.


Cornel Osigwe, Head of Corporate Communications and Affairs, Innoson Vehicle Manufacturing, said, our collaboration with Gulder Ultimate Search presents us with the opportunity to also contribute to the iconic show, recognising and rewarding resourceful Nigerians. We are excited to be doing this.”

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After a stellar 11-season run from 2004 to 2014, Gulder Ultimate Search, Nigeria’s first reality TV show, is returning to the screens in October 2021 with ‘The Age of Craftsmanship’ as the theme of the 12th season.

Since the debut of  debut in 2004, Gulder Ultimate Search, (GUS) the reality show has delivered some of the most memorable TV moments of the last two decades and launched the careers of many film and TV stars including Kunle Remi, Dennis Okike, Chris Okagbue, Uzor Osimkpa, Chinedu Ubachukwu, and many more.

When will Gulder Ultimate Search 2021 Start?

The Gulder ultimate Search 2021 is scheduled to start on October 16, 2021 to December 19, 2021, and the theme: The Age of Craftsmanship. You can follow Gulder Nigeria on YouTube for all the live actions and updates.

Which Channel will show the 2021 Gulder Ultimate Search?

The 2021 Gulder Ultimate Search will air on Saturdays and Sundays from 8 pm till 9 pm on the following chanells

  1. Africa Magic Showcase (DStv channel 151),
  2. Africa Magic Urban (DStv channel 153)
  3. Africa Magic Family (DStv channel 154 & GOtv channel 2)

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